365Scores Case Study

365Scores uses Appsee to successfully identify and block unsuitable in-app programmatic ads.

Key Results

IMPROVEMENT OF REPUTATION - Decrease in User Complaints by 44%
OPTIMIZED AD NETWORK PARTNERSHIPS - Discontinued work with 2 incompatible ad networks.

The Company

365Scores is an innovative sports app that allows users to get the content they actually want on their favorite sports. Users can create their very own, personalized sports feed where they can view scores, statistics, news, video highlights, tweets and so much more. From Tennis to Football, 365Scores caters to a vast sports audience, covering 10 sporting categories in over 25 languages. 365Scores has set the bar high when it comes to delivering the most relevant, personalized content. A notable leader within the sports category, 365Scores has over 15 million downloads from both app stores, is the most rated/reviewed app in Google Play Store, and is ranked as the #3 sports app worldwide.

The Challenge

Monitoring of Ad Monetization

In the last 18 months 365Scores have developed its own monetization platform that mediates between ad exchanges and direct deals. 365Scores have sales representatives around the world that are working with advertising agencies to bring on board the top brands that aim to target a young, male audience with a passion for sports. For the countries where they don’t have sales representatives, they are using programmatic ad exchanges.

Despite the value of programmatic ad monetization, a common risk that these in-app ads pose for apps is that they can elicit poor reviews, and decrease engagement, retention, and affinity for an app. Since implementing their ad monetization platform, 365Scores began to notice a significant increase in complaints (on the app stores and within customer support) regarding ads. 365Scores wanted to better understand exactly how and what type of ads are displayed to their users within their app and the resulting impact the ads had on the user experience. Specifically, 365Scores needed the ability to monitor 4 types of ad issues

Offensive Ads
Offensive Ads

E.g. A risqué ad that is offensive to users in a distinct region of the world. This ad not only insults users but it can also cause 365Scores to be deemed as not “brand safe” and lose partnerships with direct big brands.

Abusive Ads
Abusive Ads

E.g. Ads that automatically subscribe a user to a service without the users’ permission. These types of ads most often weasel their way into big ad networks.

Technically Flawed Ads
Technically Flawed Ads

E.g. A full-screen interstitial that doesn’t have an “X” button

Low Quality Ads
Low Quality Ads

E.g. An ad that is the improper size or resolution for a particular device. Very common amongst Android due to the variety of devices.

The Solution

365Scores turned to Appsee’s robust user session recordings feature to monitor the type of ads shown to its users. Appsee allows 365Scores to be proactive- they no longer have to wait to receive a complaint from their users. By watching user session recordings from all over the world, 365Scores is able to see exactly how ads appear to their users and how an ad potentially affects the user experience. 365Scores can also seamlessly share those recordings amongst their support team, which has aided in proactive outreach and service for their users. Thanks to Appsee, 365Scores can truly track, assess and optimize the quality of ads within their app.