Pelmorex Weather Networks, a division of Pelmorex Corp., is a leading international provider of weather-related information services. It operates in North America, Europe, Latin America, India and Australia under the brands The Weather Network, MétéoMédia, Eltiempo.es and Clima. The Weather Network and its French counterpart MétéoMédia are Canada's most popular weather and information services on TV, web and mobile apps. Specifically, The Weather Network App is the number one weather app in Canada. It is especially known for its precise notifications, such as crucial weather warnings and public safety alerts, and delivers over one hundred thousand each month.
Appsee’s qualitative mobile app analytics provided The Weather Network mobile apps team with a thorough understanding of how users were navigating through their app and interacting with their notifications tool. It also allowed them to see if their users encountered any usability issues during their journey.
With Appsee’s user recordings tool, they were able to visualize experiences of individual users and understand where users where dropping off in the notifications sign-up funnel. The Weather Network mobile apps team also employed Appsee’s touch heatmaps and UI analysis technology to uncover issues in the notification design layout and examine user selection preferences for their pop-ups.
This actionable user behavior data enabled them to better comprehend their users and make impactful iterations to their app. Some of the modifications they made to their app based off these insights included:
The Weather Network mobile apps team trusts Appsee to help them understand their users’ experiences and optimize their app with the highest level of precision.
The Appsee tool supports a cross functional team of product owners, designers, developers, QA and marketing experts here at The Weather Network which allows us to gain deeper insights into the user journey within our apps. We are able to make quick decisions to optimize our user experience and constantly improve our customer satisfaction.