The Complete KPI Handbook for Mobile Apps

The Complete KPI Handbook for Mobile Apps: Measuring the Right Metrics for Each Phase of Your App

You know you need to collect data on your app, but how do you effectively make sense of it all? That’s where this manual comes along- a definitive handbook that helps you organize your in-app KPIs based on particular phases of your app’s life.


  • How to embrace a data-driven mentality for your app
  • Which in-app objectives to prioritize according to each stage of your app
  • Which in-app KPIs matter the most for certain stages of your app and why
  • How to optimize these particular KPIs
  • How to chose the right analytics to actually measure these KPIs

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