Qualitative analytics vs quantitative analytics

Qualitative analytics enables you to uncover insights that have been lurking beneath your sea of numerical data. It provides you with only the data you need; powerful data on your users that helps you make informed decisions, effectively iterate your product, and create the best user experience possible.

Via user session recordings, touch heatmaps, and single-user journey data, mobile professionals get a complete picture of what’s going on in their app, without having to guess the “whys” behind certain KPIs. Instead of focusing on tracking everything, these tools support an actionable, lean approach to being “data-driven”. This approach saves mobile professionals, time and resources, and helps them directly improve their bottom line. With qualitative analytics, mobile pros can put trust back in their data and optimize their app with the highest level of confidence and precision.