Press Releases

Appsee Extends Mobile Analytics Platform for Optimizing Conversion Funnels

A New Feature Provides App Developer and Publishers with Insights into the Particulars of Specific In-App Goal

Nov 12, 2013

Appsee, a visual mobile analytics platform providing insightful analytics for improving app UX, introduces a new feature to their unique solution with Conversion Funnels.

Conversion funnels grant app developers and publishers the ability to measure the conversion rates between each step of relevant processes within their app, as well as the completion rate of these processes (such as registration and in-app purchases).

Appsee’s new analytics feature includes:
• Graphical reports, representing a series of steps within the app
• Video recordings of users who completed or did not complete a particular step of the funnel

By watching video recordings, companies will be able to understand what is deterring users from advancing after a particular step in the funnel and how to use this information to increase conversion rates and ROI for their apps.

About Appsee
Appsee allows app publishers and developers to deliver the best possible customer and user experience in their mobile apps by providing them with a complete understanding of user behavior. Thousands of companies across numerous industries rely on Appsee's SaaS-based mobile analytics platform to provide crucial real-time insights needed to maximize app optimization while increasing engagement, retention and in-app monetization opportunities.

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